Cannes Lions

BEST OF THE GS4

BUTTER MUSIC & SOUND DESIGN, New York / SAMSUNG / 2014

Film
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Overview

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Credits

Overview

Description

Samsung's "Best of the Galaxy S4" touts rave reviews and the spectacular features of the Galaxy S4 smartphone in this broadcast spot featuring a pulsing original score. Simply executed, this minimal spot cleanly displays the Galaxy S4's sleek design and intuitive interface while sharing the smartphone's copious admirers thoughts via text quotes. Sans dialogue, the catchy electronica score to helps highlight the best parts of the Galaxy S4 and carries the spot.

Execution

The track on Samsung's "Best of the Galaxy S4" is an original score. We were tasked with bringing an emotional and anthemic edge to a starkly minimal spot. It starts with an airy and atmospheric pulse and grows into a full, uplifting electronica track when the Galaxy S4's Group Play feature is introduced. Without dialogue we strove to compose a piece of music that immediately caught the viewers attention.

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Shortlisted Cannes Lions
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GOOGLE MARKETING, Los angeles

Subtitles for the world

2023, GOOGLE

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