This film was created to give a simple, visceral comparison between a conventional smartphone and the new borderless screen of the Samsung Galaxy S8. To bring this comparison to life, we captured the emotion of a diver exiting a cage to swim side by side with the largest animal in the ocean. We start with a traditional smartphone over a black background. Within the screen of the phone, we see what appears to be a cage where a diver floats, confined within the walls of the phone. Suddenly the walls of the phone break off, revealing a Samsung Galaxy S8 AND the full scene behind the screen – the depths of the ocean as a humpback whale swims past. The door of the cage opens, and the diver swims out of the confines of the cage, swimming upward towards the whale as the words “Unbox Your Phone” appear.

This film required weeks of dedicated post work, with the intention of creating a moment that could never be captured in reality. To achieve this and deliver the most visceral film possible, we used a mix of techniques. We filmed our diver wearing a harness over a green screen to capture his unique, natural movement, using slow motion to simulate the resistance of the ocean. Then we created the cage, the humpback whale and the dark depths of the ocean using a mix of CG, matte painting and library assets to compose a realistic yet visually stunning representation of a singular moment underwater.