We instituted a grant that would give you 100 days of catching up on TV series. In peace.

In order to avoid the day-to-day stress, the grant recipient was sent to an isolated and spiritual place in the Himalayas where, they could catch up on all the TV series they missed on the new TV.

The grant was launched with online commercials and banners alongside PR.

On a campaign site you could apply for the grant by uploading a video from your mobile phone. Here you could also follow the story about the grant, the travels and preparations of the TV in the monastery, the selection process of the applicants and the announcement of the winner.

There was also continuous status updates on the process in social media.

The initiative got attention from some of the worlds leading publications but it also resulted in:

1 Catch Up Grantee.

74 Catch Up Grant applicants.

Samsung Nordic’s highest organic reach ever for a single Facebook post.

11 123 119 weekly unique visitors.