There is no restriction in France concerning the smartphone market.

Media execution:

We held a live event with an interactive installation. After this event, we launched an online video. Thanks to its strong emotional impact and relevance, the video was a real success.

The film « The Way You Are » was seen more than 6 million times on YouTube in only 2 weeks.

Tweets were sent non-stop every 2 minutes.

Articles appeared online by the thousands.

And the most important the launch of the new Samsung Galaxy A was a real success. Increase of sales more than 40%.