Cannes Lions

Simu Liu x Google Pixel 6 Launch

COSSETTE, Toronto / GOOGLE / 2022

Overview

Entries

Credits

Overview

Background

In 2021, Google was launching the Pixel 6 in Canada. With only ~3% of the Canadian smartphone market, we needed to stand out by building brand love with a message that was both unique to Google and relatable to Canadians. Google has always focused on creating tech that’s accessible to all - going back to its original mission to ‘organize the world’s information and make it universally accessible and useful’. Pixel 6 continues to advance that purpose, as a phone that recognizes and celebrates the unique differences of its users. That includes features like Real Tone (which ensures all skin tones are captured authentically in photos) and Live Translate (which helps users communicate with each other instantly in over 45 languages)..

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