Cannes Lions
IMPACT PROXIMITY, Dubai / DEUTCHE TELEKOM / 2003
Overview
Entries
Credits
Description
DEUTCHE TELEKOMWhen Deutche Telekom launched their new search function on T-info, the role we played was to educate people on this exciting product and position T-Info as the leading search engine in Germany. The message was clear and simple yet creatively engaging. Hence the use of simple concepts and cartoon figures and obviously full of impact as this campaign yielded an impressive 45% click-through rate.
Similar Campaigns
6 items