Cannes Lions

Samsung Coldplay Unframed

R/GA NEW YORK, New York / SAMSUNG / 2018

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Overview

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Credits

Overview

Description

The largest VR livestream concert performance in history.

The full Coldplay concert captured and streamed exclusively via Samsung VR Live Pass membership, available to watch on the Gear 360 headset or the Samsung Mobile VR app, giving fans a one of a kind immersive experience.

Execution

Using 17 stereoscopic 360? VR cameras, 14 4k cameras, over 12,000 ft of fiber optic cabling, two satellite transmission trucks, and real time high-tech live stitch and render servers combined with live audio mixing, color timing and motion graphics, we captured the full concert and streamed it live in VR for the first time ever.

Not only was the production a feat in itself, but the reach was unprecedented, with the livestream being broadcast to over 50 countries across the globe.

Outcome

The largest VR livestream in history

21% increase in awareness of Samsung Gear VR

48% increase in interest in Gear VR

9.6 million impressions of the livestream

57.4% increase in active user engagement

11.2% increase in new users on the VR mobile app

88MM+ digital and social media impressions

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