Cannes Lions

The Font That Saves Eyes

VMLY&R, Kansas City / INTEL / 2023

Awards:

1 Shortlisted Cannes Lions
Digital Proof JPG
Supporting Images
Supporting Images

Overview

Entries

Credits

Overview

Background

Intel One Mono is an original fixed-width monospace typeface, created as part of Intel’s commitment to the developer community. Intel is one of the largest employers of developers and has a large developer audience, and to serve them it wanted to expand the Intel One family of fonts with the goal of designing a more accessible font with improved legibility to reduce eyestrain and improve the coding experience for all developers, particularly those with vision impairments. The font was released with an open-source license and is free for all to use.

Idea

Research illuminated that, while a variety of typeface design projects have tackled issues of accessibility and legibility for general readers, none have explicitly attempted to improve legibility and tackle eyestrain for those who spend hours intensely focused on screen text and need it most, the developer community. We designed the Intel One Mono typeface along with a panel of low-vision developers who were asked to use the typeface as their default coding tool and provide feedback at each round of design.

Strategy

Intel has stated a recommitment to the developer audience through a series of initiatives designed to gain credibility with the audience and an aim to solve unmet needs.

After creating a visual identity for or Intel's developer focused online properties and communications, a natural next step was to create a font within the Intel One font family that aligns with the unique needs of this audience and can be used in comms, training, and the company’s own coding environments.

Research illuminated that multiple typeface design projects have tackled the issue of accessibility, with a few getting attention for their attempts to create fonts for dyslexics. Others improved legibility for general readers, but none explicitly attempted to improve legibility and tackle eyestrain for the developer community.

Execution

There are several design characteristics at play in Intel One Mono. To increase legibility, we designed characters that can less easily be confused for others, increased the distinctiveness of individual word shapes, and increased default tracking and leading. Character differentiation: The lowercase “e” and uppercase “G” are good examples, where both shapes are prone to being confused with others and need extra clarification. These treatments reduce the need to skip back and confirm what’s been read. More legible word shapes: the heights of the uppercase and lowercase letters are as different as possible. In the same vein, the ascenders (tall parts of b, d, h, k, etc.) and descenders (long parts of j, g, p, q, y) are more prominent to make more legible word shapes on the screen.

Outcome

We made the typeface both free and open source, and we released it on the most visited developer site, GitHub. This enables Intel to gather input and feedback on the typeface for future improvements and expansion of the typeface family. The typeface is also available for download on Intel.com and Google fonts.

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