1) Interactive installation communicated the technological level of Intel corporation to every user.

2) Every participant saw his avatar and name printed on Like in real time, so we provided the direct personal engagement for every user.

- 3,393 participants' Likes.

- Fans of national Intel Facebook page grew by 171%.

- Reach: 517397 unique users.

- 72% of users went to product section of application.

- 55% of them went directly to on-line store www.Hotline.ua to look closer at the Intel Ultrabook.

- Campaign has got high media awareness.

- We were determined that the Facebook Like weighs exactly 2 carats!:)

- 73% of users came to the Facebook application, by viral buzz in social network! It's 12 times more than average figure on market and became a precedent itself!