250 million people play games online in Latin America and this number has been consistently growing in the last few years. From 2012 to 2013 only, it grew 75%. And regarding Intel`s target, more than 60% has a strong interest in games. By experience, posts at Intel`s Facebook page that talk about games have the best engagement rates.

Everything about this campaign has been carefully thought through to deliver maximum impact on awareness, buzz, footfall and, ultimately, sales. Since Intel`s core target is the ‘mid-aged male nerds who spend most of their time on the web playing games and reading about tech and pop culture’, this game was just perfect for it. We showed the computer`s features, engaged the audience, promoted sales through discount coupons and even contributed to the brand`s image by being as nerdy as our target.

* 1,655,116 million unique visitors

* 819,201 players overall

* An average of 4 minutes playing each time

* 90,087 registered players