Develop a graphic piece that generate awareness among drivers, and society. Exposing the consequences and dangers that drivers face when they writing on a cellphone while driving.

Typographic design was arrived by analyzing the material of the car glass, in addition to the shapes and angles of the fragments that are produced after a collision.

We designed then a sans serif typography, with a frail appearance and narrow thickness. We seek to keep the readability in spite of being broken and in some cases incomplete.

We worked with a 3D design software to achieve different sizes, positions and perspectives, as well as the physical appearance that required.

This campaign was launched in the month of March, so it is in full development. However in this few weeks, people have started to comment, making this important theme one of the most discussed at the social networks.