Cannes Lions

HOMEPLUS

CHEIL WORLDWIDE, Seoul / SAMSUNG / 2011

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Description

Homeplus is one of the largest supermarket chains in Korea. They were about to launch their cup noodle brand needed a quick way to promote it.

Execution

We decided that a special medium will be necessary to advertise the special sale items. 95% of Koreans visiting retail outlets come by cars, and 7 out of 10 cars have a rear-view camera that helps with the parking. With this information, we came up with a strategy to attach advertisements on the parking lot floors, which enabled customers to pay attention on the information while parking. Naturally, the consumers were drawn to buying special sale products.

Outcome

It has been a huge hit! Not just amongst teenagers, but with all generations. The 'click' rate of the official HOMEPLUS website has multiplied by 10 times. Consumers started to create and upload their own methods of chopstick origami on their blogs and facebook pages. It took only 3 months after launch for sales to reach a 200% increase. And now, HOMEPLUS Cup Noodle has become a household name to many people!

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2022, SAMSUNG

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