Cannes Lions
WORK EDITORIAL, London / SAMSUNG / 2017
Overview
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Description
An oblivious ostrich accidently picks up a Samsung VR headset, becomes truly inspired by what he sees, and sets out to chase and achieve the impossible. His senses are stirred and his deep desire to fly is triggered. Nothing - not a 250lb body, not being cast out by his herd, not even having been born flightless can deter him. His dream compels him to try endlessly. As we celebrate his commitment to his dream and craft a happy accident meant to inspire people all over the world to do the impossible, we tell a great story about an ostrich trying to fly, failing, picking himself back up, and trying with all his might until, finally...lift-o. The result is an uplifting piece of narrative filmmaking inspired by the amazing VR experience of the Samsung VR headset, and set in the overwhelming beauty of the natural habitat of the ostrich.