The client wanted to generate awareness about their CCTVs and also to demonstrate the Motion Detection feature.

• Demonstrate in an innovative and memorable way that LG CCTVs can track every movement.• "The Eye" was placed in an area where security is paramount – targeting consumers who use ATMs as well as bank operators.

• Created talk amongst people who interacted with the poster. Some took videos of it.• As this idea was only recently put up and is still ongoing, results are not conclusive. However, a check with the sales team showed that there have been 33 enquiries about LG CCTVs so far – approximately 52% more than average.