For the launch of the LG Infinite 3D, the agency created a glass panel in the shape of a TV. Real objects were pasted on the glass. On the one hand, the object is seen behind the glass, showing the common vision of a 2D TV. On the other hand, the viewer also perceives the same object more clearly in front of the glass, resulting in the 3D effect.

This was implemented in the main shopping malls of the city of Salvador, Bahia, Brazil. The displays were strategically positioned in locations close to Insinuante Stores. The campaign achieved its goals, selling the stock of 550 TVs in three weeks.