Cannes Lions

World of Play

MJZ, Los Angeles / LG / 2016

Awards:

2 Shortlisted Cannes Lions
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Jason Statham plays every single character in this action packed spot.

Outcome

The LG job was an amazing experience, full of production challenges, exactly the way I love them!

The biggest challenge was to capture Jason as every single talent, whilst in action, against himself. He played a lot of the parts, in costume, wigs and all, which led to a huge amount of changes.

All the other talent, whose body we used, also had Jason’s head on top. Those we filmed with him, in exact light and with matching actions, for each shot. A lot of MOCO.

With all this multiplication, the shoot time got multiplied exponentially, so we had multiple teams running at times, whilst keeping track of every single detail, everywhere and at all times.

Live bulls running down a street was another feat in itself.

Jason also did amazingly in standing (himself!) on two mechanical bucking bulls, whilst looking and spraying the fire extinguisher in the correct direction.

Similar Campaigns

12 items

Tilda - THE FIRST A.I. TO BATTLE AGAINST CLIMATE CHANGE

YOU'VE GOT PICTURES, Seoul

Tilda - THE FIRST A.I. TO BATTLE AGAINST CLIMATE CHANGE

2022, LG

(opens in a new tab)