Spikes Asia

LG ROBOKING

HS AD, Seoul / LG / 2016

Presentation Image
Case Film
Film

Overview

Entries

Credits

Overview

Background

- The robotic vacuum cleaners market for household electronics attracting continual attention from customers.

- Formation of two strongest market powers with our competitor and occupying better TOM awareness compared to the competitor, but the domestic market is stagnant.

- Vague distrust among customers working as the biggest barrier to the development of the robotic vacuum cleaners market.

Description

PLEASE LOOK AT THE YOUTUBE LINK FOR FILM: https://youtu.be/Qym9_5t1BOA.

A smart robotic vacuum cleaner challenging for extreme cleaning that has not been touched by humans.

Execution

- Addition of extreme elements to increase public attention to contents and make them a hot issue.

- Cleaning of Korea’s landmark Namsan Seoul Tower that has not been cleaned for forty years.

- Inducing search after viewing through the use of Naver brand search. (increased quality)

- Linking events with the major social network Facebook to increase sharing of the video and spread events.

Similar Campaigns

12 items

1 Cannes Lions Award
Project Guideline

GOOGLE CREATIVE LAB, New york

Project Guideline

2021, GOOGLE

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