Cannes Lions

Ultimate Cleaning Weapon

LG ELECTRONICS INC, Seoul / LG / 2018

Film
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In the video above starting like a film intro, Mr. A goes to the cleaning master to solve one mission. While the master proposes the high-tech weapon(including umbrella with a sword hidden inside, bomb watch), Mr. A isn’t satisfied with his proposal. Then, the master finally discloses ‘Cordzero A9’, the secret weapon. Mr. A is satisfied with the remarkable performances and simple usage of the new product including detachable batteries(2 units) working for up to 80 minutes, astonishing suction power and extension pipe adjusting its length in 4 steps and selects the weapon to complete his mission. Cordzero A9 is expressed as the powerful cleaning weapon beyond the simple cleaning tool and the suction power and various kinds of USP of the product are properly described.

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