Cannes Lions
DROGA5, PART OF ACCENTURE INTERACTIVE, London / RUSTLERS / 2021
Overview
Entries
Credits
Execution
‘Better than you think’ is designed to challenge misperceptions of the brand in a fun, self-aware way. Landing the message that Rustlers burgers are made with 100% British and Irish beef.
The creative work plays off people's expectations and subverts them in surprisingly funny and rewarding ways. The campaign consists of two comedic films directed by award-winning director Jeff Low. In ‘Little Red Riding Hood’ when Red sees her grandmother is now a wolf, you naturally think this will end badly, but in fact, they have an amazing time together.
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