With busy schedules during the holiday season, people tend to get caught up in their own lives while ignoring the world around them.

Better Tomorrows was an idea design to combat that and get people to pay attention.

It was a massive dose of perspective that let the public see exactly what children at the SickKids hospital go through on a daily basis.

For two months we collected intimate footage of the children and their families to give viewers an almost real-time look of what was happening in the hospital. Paired with Coldplay’s “Fix You”, the film paints a picture of all the amazing, inspiring, and sometimes heartbreaking things that happen every day inside the walls of SickKids.

The overall campaign helped the hospital achieve the highest amount in donations for one month in the hospital’s 42-year history, $37 million, exceeding the previous year by $8 million.