Cannes Lions

CHILD ADOPTION

INNOCEAN WORLDWIDE, Seoul / GOOD NEIGHBORS / 2015

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A schoolgirl goes to school with a serious face and cannot focus during class.

She tries to talk about it with her boyfriend but he is indifferent.

The two students come to their teacher to consult.

At the day’s end, the teacher announces to the class that the two students have finally decided to become parents.

The class is in shock and surprise.

In the next scene, the peers are busily decorating the classroom board.

On the board, there is a photo of the two students and an African child.

What the two students had consulted about was not about pregnancy, but about their very first donation.

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