We open with a close-up on a group of men encaged in a dark room.

They cling to the metal bars.They all look miserable, hopeless and poor, some of them are wounded or bleeding.

As the camera starts zooming out gradually and very slowly, a voice over starts :“These people are not here because of a crime they have committed, they’re not here for their political opinions, neither for their religion nor for the colour of their skin…”The camera reveals that our group of inmates are encaged in a gigantic shopping cart that is upside down. The voice over keeps going :“…They’re just here to pick up the tomatoes we buy everyday at the supermarket.”A price tag carrying the caption “What’s behind the things we buy ?” appears on screen and covers the whole scene.“What’s behind the things we buy ?”The price tag is peeled off, revealing another super :buyresponsibly.org“Find out on buyresponsibly.org”