When you look at a regular shopping cart put upside down it looks like a cage. If the shopping cart is oversised then it becomes a jail.

Therefore we decided to put the most part of our budget into the building of a gigantic trolley, big enough to imprison people inside.We set this installation in Brussels (in front of the European parliament) and then in Geneva to promote the launch of our buyresponsibly.org website.

Since the launch we had : 11000 visits on www.buyresponsibly.org, 1200 people joining our Facebook Group Responsibly Buyers, 6000 hits on the TVC on YouTube and more than 400 press articles all around the world.