Our ad shows a dad excitedly showing off his new Subaru XV to his son. When the car doesn't live up to the fantastical expectations the boy has, he throws an almighty tantrum. Despite this, Dad carries on, utterly convinced of the XV's merits despite his son's absolute fury. This is the first of spot of our "Better where it matters" campaign which aims to show Subaru as a car brand that eschews gimmicks to focus on the important things in the driving experience.