Cannes Lions

BETTING SITE

LEAN MEAN FIGHTING MACHINE, London / VIRGIN / 2008

Awards:

3 Gold Cannes Lions
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Overview

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Credits

Overview

Description

Brief: Big Brother is a popular betting draw for the British middle classes. Our brief was to develop a topical campaign featuring that week’s nominees to run during the 48 hours preceding the Friday night eviction show.Solution: Nominees were announced at 7.30 on a Tuesday evening. We wrote the advertising that night, sent it over to the client Wednesday morning, shot the ad over lunch, edited the film in the afternoon and trafficked the ads to go live for the Thursday morning.

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