Fclub - a youth summer club that gave teens a range of spontaneous, exciting and fun-filled experiences in the spirit of the brand, throughout the entire summer. Every day during the summer, a text message was sent to the member’s mobile phone or Facebook page, offering them a new, fun experience with guidelines explaining what to do in order to win. The teens who were spontaneous enough to be the first to act, were rewarded with great events that were available only to club members.

Coca-Cola Village is now considered the best and most desirable summer experience for Israeli teenagers. 10,000 teens visited the village, and created more than 350,000 posts, above 500,000 “likes” and several hundred thousand pictures showing unforgettable experiences of happiness. Over the summer, the Coca-Cola happiness buzz spread over the Internet, in the press and television. Hundreds of thousands of Israeli teens experienced Coca- Cola's "OPEN HAPPINESS" through the eyes of the happy teens who visited the village. Brand measures increased and maintained its status as desirable, innovative and the most vital and fun in Israel.