Airing the day after Michael Jordan’s 60th birthday during the ’23 NBA All-Star Weekend, the film’s powerful emotions are enhanced by musical direction from Teyana Taylor, with a re-imagined version of Minnie Riperton’s hit Les Fleurs. Kamaya Jones (our hero) reenacts the formative experiences that turned her into the kind of athlete that the biggest sport brand in the world wants to front their campaign.

‘Beyond’ captures the spirit of self-belief in its purest form. In the film, the hero Mia faces challenges—on and off the court—along her journey to pursuing her dreams. But with the help and support of her family and community, Mia’s self-belief shines through, helping her take the metaphorical and lyrical leap toward her future.