Cannes Lions

Big Problems – Army

Y&R SHANGHAI / COLGATE-PALMOLIVE / 2017

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Overview

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Credits

Overview

Description

Big Problem Starts Small. Protect with Colgate before a small problem gets bigger.

Execution

We used 3D illustrations to give a sense of scale. The work was executed via outdoor and indoor posters

Outcome

This campaign was launched late April. We do not have detail results yet.

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