Cannes Lions

BIG TASTY BURGER

OMD CHILE, Santiago / MCDONALD'S / 2007

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Overview

Entries

Credits

Overview

Execution

To make evident the main characteristic of Big Tasty hamburger, we used the same appeal in all media: due to its great weight and large size, TV images were lopsided, press and internet pages appeared squashed, even the outdoor elements seemed to give in, in the face of this enormous flavour.

Outcome

In the campaign’s first month we achieved a 73% increase in sales, exceeding our client’s objectives.

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