Cannes Lions

Burger

DDB BUDAPEST, Budapest / MCDONALD'S / 2018

Awards:

1 Shortlisted Cannes Lions
Presentation Image
Supporting Images
Digital Proof JPG

Overview

Entries

Credits

Overview

Description

Created as an imagined long exposure shot, the lights of cars on the road together make up the icon of a burger.

BRAND RELAVANCE: to encourage traffic at the McDrives, we bring together cars and the iconic product in an inseparable way.

TARGET AUDIENCE: Drivers who pass in the vicinity of a McDrive, where the billboards were strategically placed.

Execution

The lights are photographed, while the environment is built in CGI. The development of the execution was one where the agency and the production studio worked hand in hand.

The billboards were placed near McDrives, next to the Hungarian highways and in the outskirts of the city.

Outcome

The campaign provides high level of branded memorability through stand-out. In the first 2 weeks, it resulted in a growth in McDrive customer count by 2,5%.

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