Qualcomm’s business covers a vast range of industries, inventions and sophisticated technologies. Our challenge was to represent this breadth and complexity in a way that was visually arresting, engaging, and inspiring.

Drawing inspiration from the technical drawings of electrical engineering, we created a system of symbolic diagrams. Designed to move and interact with each other beautifully on the digital screen, the diagrams represent the inspiration and breakthrough thinking that occurs in the minds of Qualcomm engineers, and the technological magic that happens inside the products they create.

The animation wowed a near capacity crowd (2,000–3,000 people) at the CES 2013 Keynote presentation in the Palazzo Ballroom at The Venetian

• It was enthusiastically received, with bloggers like Mashable’s Lance Ulanoff (Jan 08, 2013), remarking, “From the moment the lights came up…the visuals were stunning.”