Cannes Lions

Sukishi Infinite Happiness

DELPHYS HAKUHODO (THAILAND), Bangkok / SUKISHI INTERGROUP CO. / 2017

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Overview

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Overview

Description

We decided to raise this overlooked issue in wasted vegetable and abandon elderly by return their hope from the handed box with re-grow vegetable. Given the regrow box to the elderly and return the grown plant to brand will fulfill the complete cycle of happiness and turn waste to useful once again.

Execution

We turned a wasted vegetable to be more worthy by we packed wasted part of vegetables (such as morning glory, spring onion, and celery) into the “handed box” with re-grow manual. The box will be handed to abandon elders who live in the senior care centers. We would like to see the abandon elderly refresh their life as well as the wasted vegetable can be alive by growing together supported by Sukishi. By giving another chance by value the planting from abandon elderly and wasted vegetable the return of benefit not only monetary benefits but also proud to create the cycle making everyone becomes sustainable and forever joy.

Outcome

80% of elders feel happier and value themselves more.

75% of 200 kg of vegetable waste per month can be successfully reused.

The campaign has reached an audience more than 1,000,000 people.

All quality standard regrown vegetables were bought by Sukishi.

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