Cannes Lions

So Square. So Generous.

MCDONALDS, Taipei / MCDONALD'S / 2018

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Overview

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Credits

Overview

Description

In Chinese, the word 'Generous' is made up of 2 characters: 'Big' and 'Square'.

We play the words "Big" and "Square" to make it equals to "Generous".

Execution

Implementation: 3 episodes of online videos

Timeline: 2018/03/21 ~ 2018/04/03

Placement: Facebook

Scale: 500,000 NTD (16,000 USD)

Outcome

Reach: 3,265,411

Engagement: 48,273

Impression: 7,187,935

Views: 2,177,094

Organic Rate: 52%

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