KFC became the first food chain to partner with Waze to provide ‘fast’ food to Malaysians.

Within 3km of any KFC outlet, we could detect Waze user stationary for more than 1 minute, and serve him a KFC Lunch/Dinner Treat message, highlighting the fact that ‘your destination is still far ahead, but food at the KFC store is just a few minutes away’.

The user could easily click on the message and navigate to the nearest KFC outlet, to satisfy their hunger, fast.

The simple execution was strategically targeted to drivers near the KFC outlets, and time targeted for lunch/dinner which generally witnesses high traffic movements.

By coupling this with appealing visuals of food available, the impulse was created to drive to KFC instead of spending time stuck in traffic. Thus KFC managed to help Malaysians beat traffic with a simple technology and brought closer to their food, fast!

People lapped up the KFC lunch and dinner treats promo with high enthusiasm.

More than 9000 clicks were recorded on the pins within a period of 10 days.

More than 3000 navigations were made from within Waze, resulting in a whopping 11000+ footfalls to KFC outlets.

A total of 400,000+ drivers were exposed to the brand message, making it one of the most visible campaigns on the streets of Malaysia.

THE CAMPAIGN HELPED GENERATE SALES TO THE TUNE OF RM 500k (USD 153k) IN A SHORT SPAN OF TIME WITH VERY LITTLE MEDIA INVESTMENTS.