In March 2016, KFC launched the 5-in-1 Meal Box with the objective of providing an abundant complete meal at an affordable price. While other QSR brands offered 3 food items in a meal combo, the KFC 5-in-1 Meal box packed 5 finger lickin' items.

Our task was to show how the KFC 5-in-1 Meal Box was the most power packed meal box in the market.

We designed and produced the Watt A Box by adding a cost-effective inbuilt 6,100 mAh Lithium-ion rechargeable battery in the KFC 5-in-1 Meal Box's packaging in a mini compartment insulated away from the food. The battery was made detachable so that the boxes could be disposed off without causing e-waste. The Watt A Box came with charging cables for both Android phones and iPhones and comprised an LED indicator to detect the battery charge level.

We distributed these limited edition boxes in select stores in Mumbai and Delhi, which were made available to consumers at no additional cost to the 5-in-1 Meal Box.

We created a promo video for the Watt A Box which was launched on Facebook, Instagram, YouTube and Twitter, along with a contest for consumers to win these boxes online.

Sample boxes were sent for review to tech and lifestyle bloggers.