Cannes Lions
INDIE, Amsterdam / DOMINO'S PIZZA / 2011
Overview
Entries
Credits
Description
Domino’s Perfect Pepperoni Pizza is improved with a better sauce. And Domino’s now offers it for only €3,95.
Execution
With so many great one-takers it was very hard to choose. So we didn’t. Because every one-take performance was a good commercial and in contrary to all the talent shows on television, all our contestants were winners.
So without editing, EVERY ONE TAKE PERFORMANCE BECAME A COMMERCIAL.-24 on TV-215 onlineOnline we used all the participants as DOMINO’S AMBASSADORS. A year of free pizza for the star of the most ‘liked’ commercial was enough for them to start SPREADING THEIR PERSONAL COMMERCIAL like crazy.
Outcome
Our client’s life became at least 27,2% better. Because his orders went up with a staggering 27,2%.Which proves our insight: The Perfect Pepperoni Pizza Deal. A deal so perfect everybody can sell it.
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