Cannes Lions

Big Tutos

PUBLICIS CONSEIL, Paris / ORANGE / 2017

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For Christmas, Orange launched its greatest ad campaign of the year targeting a large audience.

Each year Orange offers a great Christmas but this year, Christmas was bigger and stronger than ever. A Big Christmas thanks to connected objects, Orange fiber and the latest smartphones.

Along with this 360-degree campaign, we developed 3 special films on digital directed by The Cousins, and inspired by the tutorials concept well-known on YouTube. Orange offered to customers best and fun practices to turn out a typical Christmas Eve in a Bigger Christmas with Orange.

With a fun and off the wall creative tone and direction, the brand aims to catch users’ interest thanks to a drone cutting a Yule log or a dedicated fitness class for Yule log decoration, to a special Christmas dinner preparation in fiber-style, all showcasing top brand’s offer such as Fiber package, connected objects, music offer…

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