Objective: to use the video calling feature to sell new 3G mobile phonesThe idea: video-calls made by music fans in situations where they are chasing their idols. These videos are brought to the attention of users through internet ads encouraging them to interact and discover who the artists being chased are.The ads end with an invitation to viewers: make a real, live video call to the artist that was being chased.We collaborated with four different artists on tour. Each talked live to the users from the backstage of their shows, using 3G-enabled mobile phones.