Our client looked for an interactive multi-user environment to present her top innovation topics at points of contact.

The range of topics: from the next generation of mobile communication networks to new convergent products and services.

The design was not finalized in a conventional way. Maybe the main focus was not so much the design itself.The change of perspective was essential: We believe that technical innovations are part of our evolution.

With this in mind, we came up with the idea of a biotope.

Starting with fish seemed logical: The school of fish is a great metaphor for “invisible” services of a telecommunications provider. The fish seemingly act as a group observing certain behaviour rules. The actual and key challenge was to find out what these rules are and to implement them at all levels.

The key success for us:Almost all visitors tried out the interactive games and products offered. Thousands of statements, all of them positive, made a change at the stand – day by day.Designed by Community.The magazine “Plot” described the Deutsche Telekom stand as the most interactive stand of the IFA 2009.The presentation is one component of the brand strategy of our client. It clearly demonstrated the repositioning of Deutsche Telekom towards a positive and open event brand striving for a dialogue with its clients as partners. The proof we have is the world’s probably thickest “guest book”.