Our brief was to showcase Telstra BigPond's rugby league broadband content, and use it to convert passionate Rugby League fans into Telstra BigPond Broadband customers.Our core insight was that Rugby League fans are opinionated, and hate to lose. Team rivalry is fierce, and so are the supporters.

Our idea was to put the fans in control. Capitalise on the controversy and force an opinion, and at the same time showcase how Rugby League with BigPond Broadband puts them in control of when and how they watch it!