Cannes Lions

BILLABONG ICE CREAM

PUBLICIS MOJO AUSTRALIA, Sydney / NESTLE / 2008

Awards:

1 Shortlisted Cannes Lions
Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

Nestle Billabong recognized an opportunity to move away from its ‘kiddy’ ice cream label and re-position itself with a more ‘adult’ attitude in order to steal a larger share of the teen market.

MySpace was the answer in delivering a campaign targeting this audience.STICK’S story unfolded through weekly minisodes with cliff-hanger endings delivered directly to the MySpace audience.MySpace calls itself ‘a place for friends’ and STICK proved it with 19,965 friends in 7 weeks. STICK received an unprecedented 168,474 profile views and 84,566 video views.This positioned it as the most successful corporate MySpace page in Australia.

Similar Campaigns

12 items

Better Together

OGILVY, Sao paulo

Better Together

2023, NESTLE

(opens in a new tab)