Cannes Lions

BILLBOARD MAGAZINE

ALMAPBBDO, Sao Paulo / BILLBOARD BRASIL / 2012

Awards:

2 Shortlisted Cannes Lions
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Overview

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Credits

Overview

Description

Billboard Brazil launched a new campaign with the claim: “Music. We know it comes from everywhere”. That's when Guitar Pee was born: a musical device installed in men’s bathroom allowing guys to create unique guitar solos while urinating. After doing so, each guitarist could access the online gallery via mobile to listen and download his own 'mpee3'.

Execution

Having the campaign’s claim in mind we created the Guitar Pee, a musical device installed in men’s bathroom allowing guys to create unique guitar solos while urinating. After doing so, each guitarist could access the Guitar Pee online gallery via mobile to listen and download his own 'mpee3'. The Guitar Pee toured several bars in São Paulo.

Outcome

Besides the viral effect of the campaign, over 2,000 unique guitar solos were created.

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