Billboard Brazil launched a new campaign with the claim: “Music. We know it comes from everywhere”. That's when Guitar Pee was born: a musical device installed in men’s bathroom allowing guys to create unique guitar solos while urinating. After doing so, each guitarist could access the online gallery via mobile to listen and download his own 'mpee3'.

Having the campaign’s claim in mind we created the Guitar Pee, a musical device installed in men’s bathroom allowing guys to create unique guitar solos while urinating. After doing so, each guitarist could access the Guitar Pee online gallery via mobile to listen and download his own 'mpee3'. The Guitar Pee toured several bars in São Paulo.

Besides the viral effect of the campaign, over 2,000 unique guitar solos were created.