Cannes Lions

BILLY BOY CONDOMS

SERVICEPLAN, Munchen / MAPA / 2010

Overview

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Overview

Description

Our radio campaign explains in an entertaining way how unintelligent it is to have sex without a condom. Therefore we hear situations, where people risk their lives in incredibly stupid ways.At the end, the announcer clarifies that even this behaviour is not as stupid as having sex without a condom.This campaign was aired during an English language show called 'London Calling'.

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