We created “Bily & Maik’s Kids’ Society” where they were the only protagonists and where, for 30 minutes, they could play their favourite music and talk about their hobbies and tastes while interacting with Bily and Maik. Everyday, a different child got his wish to be a radio host after applying through the web page. A photo of the magic moment was also posted on the web site.

We created the first radio show for children and made them protagonists.We found a new way to reach children at 20% of the cost of television, and at 5% of the production costs.Every additional point of recollection was gained with an 80% savings in the cost of the medium.