Cannes Lions
OMD CHILE , Santiago / ECUSA / 2009
Overview
Entries
Credits
Execution
Kids download, by themselves, their favourite movies at home as a way of celebration for their day.
Mainly open TV where the gifts were advertised and the own VOD programming which indicates free content.
Outcome
That weekend of Children’s Day there was 7% more movie downloads than what was planned. TOM of the 4th trimester increased 31% in relation to the previous trimester, being the unique activity in the category.
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