Covid-19 forced everyone to remain in confinement, on top of that, Colombians had one of the longest quarantines of all countries, turning trips to pools, rivers and beaches into far dreams and expectations.

Covid-19 forced everyone to remain in confinement, on top of that, Colombians had one of the longest quarantines of all countries, turning trips to pools, rivers and beaches into far dreams and expectations. This desperation to go back took over social networks and hashtags such as #takemeback #trowmeback became trends during those months of confinement. Aguila Light beer, is the summer beer, so inspired by those posts we decided to turn each of the photos shared on social networks into illustrations that became part of a colorful world and take part in a limited edition bottles, commercials, digital and merch.

The desperation to go back to beaches, rivers, and pools took over social networks and hashtags such as #takemeback #trowmeback became trends during those months of confinement. Aguila Light beer, is the summer beer, so inspired by those posts we decided to turn each of the photos shared on social networks into illustrations that became part of a colorful world and take part in a limited edition bottles, commercials, digital and merch.

The entire construction of this design project is born from the materialization of the data obtained in the photos of the posts published during the pandemic, under hashtags such as #takemeback

The limited edition of #takemeback bottles was completely sold, and the merchandising that was obtained through the game on our platform was sold out, additionally there was an increase of more than 4 brand love points