Cannes Lions

BING BRANDED CONTENT

CREATIVE ARTISTS AGENCY, Los Angeles / MICROSOFT / 2010

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A few days after Microsoft launched its new search engine (or as they referred to it, “decision engine”), bing, they received a fax from ninety-nine year-old Dr. Richard Bing. In the letter, Doctor Bing congratulated bing on the launch, and offered his “assistance.” This film, Para Fuera, is the result of Dr. Bing’s letter. In it, director Nick Jasenovic discovers the life, times, and many decisions of Dr. Richard Bing.This film was one of only forty-one short-films accepted to the Sundance Film Festival, chosen from over six thousand submissions. It was one of only ten films featured in the Sundance YouTube screening room, and it will be featured in many upcoming film festivals around the world.

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