A stories about the tension between the old and new generations of China. The beliefs, behavior and lifestyle differences with the economic reform and the impact of modern technology. It challenges the traditional Chinese culture beliefs and demonstrates the tension between generation.

The story about an honest father, simple and direct with only one desire in his mind – to give his best to his son even at the cost of his own health. By witnessing the physical weakness of his father, the son finally realises the strength of his love.

Only “Love is Clean” can break through this generational barrier of misunderstanding and triumph.

• Implementation:online, social, cinema

• Timeline:Sept. 27th, 2016- Dec. 31th, 2016

• Placement: Yuku (china Youtube) hot drama placement, seeding, news, today headline, social network. Baidu SEM, seeding, Chinese language package, KOL Weibo + Wechat, cinema advertising.

• Scale: budget RMB 9608687.52

• Reach: 61,399,590 exposure

• Engagement:10,787,357 video viewed

• Sales:100378 unit (till Jan 30, 2017)

• Achievement against business targets:250% over target