We developed a series of 6 webisodes called The Art of Technology, featuring our eccentric presenter Brian Badonde. Each 5 min webisode featured 30 second Bing demos using the Badonde character to promote the new unique features in Bing.

Teaser trailers were PR’d beforehand and the actual Webisodes sat on a customised MSN Video hub and YouTube channel that ensured great blog coverage and momentum with £100,000 of pre-rolls on 40D and other content platforms.

800,000 views in 9 weeks and counting. This continues to grow and on a media spend of only £100,000. People are sitting down to engage with Bing for 5 minutes an episode.Our client requested an extra episode from unused footage. Our audience have watched, debated and shared the content.