Cannes Lions

BING SEARCH ENGINE

JWT LONDON, London / MICROSOFT / 2011

Presentation Image
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Overview

Entries

Credits

Overview

Execution

We developed a series of 6 webisodes called The Art of Technology, featuring our eccentric presenter Brian Badonde. Each 5 min webisode featured 30 second Bing demos using the Badonde character to promote the new unique features in Bing.

Teaser trailers were PR’d beforehand and the actual Webisodes sat on a customised MSN Video hub and YouTube channel that ensured great blog coverage and momentum with £100,000 of pre-rolls on 40D and other content platforms.

Outcome

800,000 views in 9 weeks and counting. This continues to grow and on a media spend of only £100,000. People are sitting down to engage with Bing for 5 minutes an episode.Our client requested an extra episode from unused footage. Our audience have watched, debated and shared the content.

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