To recreate the full 3D experience, we crafted a pop-out insertion and applied a multi-dimensional spin across all platforms.

We partnered with Singapore Press Holdings to launch its special 3D edition of The Straits Times. Samsung provided 3D glasses to readers and featured a double-page spread in addition to the 3D LED TV advertisement.

Riding the popularity of 3D movies, we worked exclusively with GV, leading movie operator, to insert our messages into 3D films like Shrek 3 and Toy Story 3.

We also teamed up with Yahoo! and Homepage Metro to fuse interactive elements into Samsung ads. Users could engage with the ad and even sign up to win a Samsung 3D LED TV.And finally, we immersed techies deep inside the 3D experience at the Samsung Mall Roadshow. Samsung treated consumers to lifelike images from 3D masterpiece, Avatar, to show the value and power behind Samsung’s 3D technology.

While 3D TV was the hot new item on the shelf, we made Samsung the hottest!Samsung’s brand awareness increased by 5 percent and Consumer Purchase Intent rose by 30 percent (BUS tracking). Sales of LED TVs skyrocketed by 631% versus the same time-frame one year ago and month-to-month sales for 3D LED TVs increased by 15%. Lastly, our marketing efforts did not go unnoticed, as we were recognized by the Singapore Media Awards and snagged two awards at SPH Ink Awards.

In the end, we made the features of Samsung’s 3D LED TV multi-dimensional and crystal clear.